blu ecigs are one of the biggest and most talked about electronic cigarette on the market today. They have captured the attention of many celebs, people wanting a smoking alternative and people that use it as a quit smoking aid (though, a quit smoking aid is not the intention). The numbers are on the rise and Lorillard, Inc has interest in that growth. April 25, 2012, Lorillard’s subsidiary, Lorillard Tobacco Company, acquired blu with the idea and intention for mass growth and expansion. Lorillard, founded in 1760 and continuously running through today in Greensboro, NC, is one of the oldest and largest manufacturers of cigarettes in the United States. Their brands include their top selling menthol cigarette in the United States, Newport also, Kent, True, Maverick and Old Gold. It’s no wonder Lorillard spotted the potential in blu.
blu’s President and co-founder, Jason Healy explains, “This is a very exciting move for me and my team. I am particularly excited about what this means for the brand and our customers. It gives us access to the tremendously experienced team and resources at Lorillard and will allow us to move to the next level on our expansion and product development. I’m happy to say that now as part of Lorillard, blu ecigs will be able to deliver an even greater level of quality and innovation to its customers that they have come to expect from blu. I can’t wait to get started on this next phase and to see the response from our amazing customers.”